As a business owner, you know that one of the key aspects of a successful business is a strong and recognizable brand. Your storefront is the first thing your customers see and your most powerful tool to bring in new customers.
With the right signage, you can convey your business’s purpose and the friendliness of your team before any potential customer even steps foot through your door.
At HiWay Neon Signs, we know that many people are suffering right now because of COVID-19, but many depend on your business for the essential products you provide them with while taking the proper social distancing measures into account. By having a strong and durable sign, your business is able to maintain its brand stability and bring in new customers when it matters the most.
Factors to Consider When Choosing Signage
1. Style and Materials
Perhaps the most crucial aspect of commercial signage is having a sign that really captures your brand’s overall style and identity.
While wood, plastic, and PVC might be the go-to options for some because of their low price-point, investing in heavy-duty materials such as steel, aluminum, acrylic, and LED not only make your sign look more high quality but can also make a bold statement to your competitors!
HiWay Neon Signs produces signs using heavy-duty materials in a vast variety of styles and in a variety of specifications. For a look at some of our work, check out our gallery!
Cheaper signage can not only make your business look less appealing, but it can also lead to repeated expenses. Cheaper materials don’t last as long, so you will probably need to replace and repair your signage much more often than you would if you were to use high-quality signs from the get-go.
Plastic signs often look clunky and boring, and, to make matters worse, their quality fades away as UV rays wear away the glossiness, colors, and it’s physical form over time. Plastic signs can be a great option for many purposes, but they should primarily be used indoors where they will face less wear and tear, and serve as a minor brand representation.
Heavy-duty signs, on the other hand, don’t need as much maintenance and are able to most type of weather conditions without losing their charm. The return on investment you are making pays for itself at the end of the day.
A survey completed by FedEx Newsroom found that 8 out of 10 American customers said they’ve entered a business they’ve never been to just because of the sign the business had. Within the same group, 3 out of 4 customers went on to tell other people about the same establishment based on their sign. This, of course, is the main purpose of quality signage.
A good sign can bring in potential customers who may not even have known your business existed before they saw your sign. A good sign can also spark conversations and word-of-mouth advertising.
However, many business owners don’t take their signage needs seriously. Settling for less can greatly affect the success of your brand and the likelihood that your customer base will grow.
According to this same study, 68 percent of consumers believe that signage does, in fact, reflect on the quality of its products or service. In addition, 50 percent of those same consumers will turn away from a business due to the poor quality of their signage.
HiWay Neon Signs Can Meet All Your Signage Needs!
For over 70 years, HiWay Neon Signs have been the leading commercial signage business and go-to neon sign manufacturer in the Rio Grande Valley!
HiWay Neon prides itself on maintaining good relationships with our clients, and we take their needs very seriously. To that end, our team will be working with clients remotely during this difficult time and will maintain social distancing at all times.
Our specialists can design and produce the perfect product for all of your commercial signage needs. We work to make every last detail count!