How you advertise your business can greatly increase the amount of people that decide to walk through the doors during the holiday season, but it shouldn’t stop there. LED signs provide the perfect opportunity to advertise that special holiday sale your business has going on, celebrate the time of giving, or solidify your brand with a holiday theme.

By using creative ideas and advertising different promotions, you too can get the most out of your LED sign this holiday season! Or if you don’t have an LED sign yet, now is the time to invest in one to get a quick ROI before the holiday season ends.

HiWay Neon Signs has helped local businesses thrive since 1950, creating, delivering, and installing custom commercial signage designed to grab the gaze of passersby with the latest commercial signage technology in the industry. Over the last few decades, we have seen firsthand many of the benefits that businesses reap when their commercial signage reflects the holiday spirit, and we want to share them with you.

Use a color scheme and holiday graphics on your LED sign that corresponds with the holiday.

Take a look at this by the numbers. Between Black Friday, Cyber Monday, and past New Years, sales on products and services during this time frame make up between 19 to 40% of a business’ annual sales, according to Pew Research. In addition, even though most customers see holiday shopping as a chore, holiday sales peak during the December month, making the need for attention-grabbing signage all the more important.By matching the colors on your sign with the holiday being celebrated, you automatically can catch people’s attention by standing out. For example regarding Thanksgiving, you would use warm colors like orange, red, and brown. For Christmas, you would use green and red.

Doing this makes your sign stand out to passersby that see it every day on their way to work or the grocery store. Those bright, eye-catching lights will attract more business and possibly bring more people into your store that hadn’t noticed it before. 

In addition, by including some jovial holiday-themed graphics on your storefront sign, you encourage people to feel festive and cheerful. In return, this will allow customers to feel more relaxed, and a relaxed and comfortable customer is a spending customer.

Use your sign to promote holiday sales/social media handles.

As mentioned above, the holiday season drives sales, making it a significant factor in a businesses revenue at the end of the year. By offering special holiday sales displayed on a sleek LED sign, you can entice passersby to spend their holiday budget on your products or services with a cannot-miss holiday sale. It’s also not a bad way to show how your business embraces the holiday spirit, something that always helps in building your particular brand.

Speaking of which, while social media is a big brand builder in itself depending on how you use its services, it is also one of the most popular communication tools that has more real estate to elaborate updated stores hours, contact information, and specific sales information. For most people, social media is the best way to stay up to date with businesses, and by advertising your social media handle on your sign during the holidays, you are giving people passing by the easiest way to stay up to date with what’s going on in your business. 

An LED sign can let the public know you take their safety seriously.

According to a 2020 Deloitte holiday survey, around 51% of customers are anxious about shopping in-store during the holidays, with around 49% saying they would return once a vaccine is available. During such uncertain times, it goes without saying that a little clarity goes a long way.

Because this is the first holiday season during the COVID-19 pandemic, opening up your business during certain time slots for people who are at risk, over a certain age, single mothers, and/or essential workers could be a great safety precaution to take to help stop the spread of the virus while also establishing a comfortable environment during such scary times.

While an LED sign may not have a lot of space to properly describe what precautions you’re taking, it can direct customers to your social media post or website detailing your measures taken to ensure the wellbeing of shoppers.

How you advertise your business can greatly increase the number of people that decide to walk through the doors during the holiday season. Coming up with ways to stand out during such a busy time allows your business to generate more business and revenue.

 It’s never too late to make sure that your business gets the most out of the holiday season by installing a new sign today!


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