Outdoor signage is one of the most important — and underrated — marketing methods that any business has at its disposal. As your local business sign company for over 70 years, HiWay Neon Signs has years of experience with commercial signage, from design, manufacturing, and installation to customization and even dealing with local permitting, zoning, and other signage regulations.

Many local businesses have wisely increased their investment in websites and other digital marketing channels, but it’s crucial not to neglect traditional marketing channels such as outdoor signage. In fact, many businesses are opting for digital signage solutions that complement and enhance their digital marketing strategies.

Whatever type of outdoor signage you choose, whether it be digital or traditional, there are some basic factors to consider when it comes down to getting the most value and return on your investment. Here are five key tips for picking your business signage, based on our years of experience as a trusted Pharr signage company.

1. Develop a Signage Budget

Have a fixed budget to work with. Although outdoor signage may seem like a simple investment, there are so many different options to choose from, ranging from the type of signage (traditional or digital) to the material used, as well as design, colors, fonts, and even the exact location or positioning for installation.

As much as we would like to give you “the works” with all the bells and whistles, sometimes simpler is better. By setting a budget, you have a baseline that we can work with to explore the most realistic and cost-effective options available to you. Whatever your budget may be, there is an outdoor signage solution that works best for you.

2. Come in With a Plan

Choose your type of signage. Once you set a budget, you should brainstorm on what results you want to get from your investment. Are you primarily interested in advertising, for example, or do you want to focus more on brand visibility? Maybe you want signage that helps you communicate with employees and boost their morale. The type of signage you choose mainly depends on your reasons for installing outdoor signage in the first place. Don’t think of signage as a minor afterthought. Instead, have a clear strategy for what you wish to achieve.

3. Pick the Right Design and Location, Then Focus on the Details

The design of your signage can truly make or break its effectiveness. A sign may look great by itself, but placing it in the wrong location may ruin its effectiveness. In another scenario, you might have a fantastic location, but the wrong color scheme or font may make it hard to see from certain angles or distances.

This is where an experienced partner like HiWay Neon Signs plays such an invaluable role. We’ve helped numerous clients over the years, and we know the right questions to ask along with the factors to consider in order to design the best possible signage solution for your business.

It’s important that any sign is clearly visible and easy for passersby to read and understand. Just as you would want a great looking website or app, appearance and first impressions are everything when it comes to outdoor signage.

4. Consider Your Target Demographic

Unfortunately, there is no one-size-fits-all signage solution. Once you define your business and brand goals, you should think about who exactly you’re specifically trying to appeal to. If you’re trying to attract Millennials, for example, you almost definitely want to go with a digital signage solution.

Other demographics to consider include age, income, gender, etc. These factors should not only influence the type of signage but also the specific messaging you wish to convey. Whatever the demographic, the effect you’re going for is instant recognition — you want your brand and message to resonate and be retained by your target audience.

5. Design a Flexible Solution

Finally, it is always imperative to stay flexible for future upgrades and changes. Outdoor signage is a key investment, and you want to be able to update as your business and brand continues to evolve. This is particularly important for digital signage solutions — you don’t want to get weighed down with technology that looks old or functions in an outdated manner.

Outdoor signage is a wonderful way to communicate the personality of your business and the authenticity of your brand. As your Pharr signage company, we can work with you throughout the process to ensure your signage is cost-effective, well-designed, perfectly visible, resonates with your target audience, and leaves you flexibility for potential, future upgrades and updates. 

Contact us today to discuss your outdoor signage needs and options!


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