The uncertainty over schools and colleges opening this fall cast some financial doubt when it comes to sales amidst the pandemic, but that doesn’t seem to be the case, even if the school year is commencing with remote learning.

The retail industry’s largest trade group, the National Retail Federation, is projecting that parents with children in K-12 will spend approximately $790 this year, up from $697 in 2019, and families with college students are expected to spend an average of $1,060, up from $977 last year. Back-to-school spending is expected to hit $101.6 billion, significantly more than 2019’s $80.7 billion. The estimate marks the first time that back to school spending will cross the $100 billion mark.

Strategically speaking, it would only make sense to position your business to grab a portion of that pie. 

Back-to-school spending is the perfect time for your company to highlight sales that can lure potential customers into your store. Storefront signage that is appealing to a customer is imperative to a successful company.

Compared to other methods of advertising, using an LED commercial signage is not just less costly, but also a wise way to promote your business day in and day out.   

Here is a breakdown of the reasons why you should consider storefront signage.

Benefits of Using Lighted Signs for Your Business 

1. Minimal Maintenance

The most efficient lighted business signs are those containing LEDs. They are easier to maintain because they’re more effective, vibrant, and have longer lifespans (almost six more years than a fluorescent neon bulb). When you’re thinking in terms of storefront signage in the Pharr area, LED signs are also easier to clean, and due to the humid climate we live in, you can even install waterproof lighted signs to reduce condensation.

2. Prominence

A chief advantage of lighted business signs is that they stand out to your potential customers, regardless of the weather. Lighted business signs are highly visible from a distance and increase the likelihood that motorists will notice you. This is especially true if you are in a business where you’re constantly fighting for attention from your commercial neighbors, along with other competitors. A well-lit sign will also serve the dual role of advertising your business to passing traffic, helping you save on expensive advertising costs.

3. Enhanced Brand Awareness

A lighted business sign gives customers the perception that the quality of your product and services is outstanding. Also, you can implement lighting based on glass, fabricated letters, and other quality materials to highlight and build your brand.

4. Affordable and Eco-Friendly

Lighted business signs are better than unlit signs. However, if you’re looking to truly maximize your commercial signage, you’re going to want to use LED lighting to keep costs low. LED bulbs are also free of dangerous environmental pollutants like mercury and use 80% less energy than their neon bulb predecessors. In the signage industry, LED lighting is the way of the future.


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