With benefits including (but certainly not limited to) increased foot traffic, boosts in sales, and long-term cost savings, LED signs are a powerful, simple, and efficient way to advertise your business, but before you make an investment, it helps to understand all of the basics surrounding how LED signs work.

Luckily, the commercial sign manufacturers at HiWay Neon Signs have over 70 years of experience as a full-service electric sign company. Our company has always stayed on top of business sign technology to get our clients the best results in the industry. Let’s explore what LED signs are, how they work, and how they benefit your business.

What is an LED?

A Light Emitting Diode (LED) is a small bulb that produces “cold light” thanks to electric luminescence. 

Pioneered by Russian inventor Oleg Losev in 1927, these bulbs were only able to produce infrared, red, and yellow LEDs for nearly 70 years.

Eventually, thanks to the contributions of Japanese scientist Shuji Nakamura, the world was introduced to blue LEDs, with green and white variants being produced not long after. 

How Do LED Signs Work?

Diodes are incredibly energy-efficient because they emit light through coated silicon semiconductors as opposed to heated metal filaments (which is how traditional incandescent bulbs produce light). 

These factors result in a longer-lasting light source since the majority of energy is used to produce light rather than heat.

In an LED sign, LEDs of varying brightness are closely grouped together to form a pixel. There are billions of colors that can be formed on the display by mixing the intensity in which the red, green, and blue light are emitted. 

The resolution of the image on the display depends on the pitch of the pixels in the LED sign. ‘Pitch’ refers to the distance from the center of one pixel to the center of the next pixel. The smaller the pitch, the tighter the LEDs are grouped together within the pixel. With that in mind, a 16 mm pitch will have more pixels and a better resolution when compared to a LED sign with an 89 mm pitch. 

How LED Signs Help Businesses 

In this day and age, you want to do the most to ensure that your business stands out and that you are capturing the attention of your potential customers. 

In addition to the benefits briefly mentioned at the beginning of this blog, some of the other benefits of investing in manufacturing an LED sign can include: 

  • Increased Revenue – Research conducted by the University of Cincinnati Economics Center determined that electronic message boards can pay for themselves within 3 to 15 months (depending on fixed costs). The findings indicated that nearly all the businesses saw increases to their bottom line thanks to the signage.

  • Capturing Audiences – A traditional, static sign is limited in messaging and can only do so much for your business. With an LED sign, you can adjust your messaging to advertise to any passing traffic. 

  • Cost Efficiency – How many times have you needed to invest in banners or signage to promote a special product, service, or event? With a digital display, you eliminate the need for those costly expenses.  

Here at HiWay Neon Signs, our expert team of professionals are here to help produce the high-quality, eye-catching LED sign you need to help you boost your sales and grow your business.

Are you ready to get started?

Contact HiWay Neon Now!