You’ve heard of the term “New Year, New You,” now how about “New Year, New Sign?” 

It has a nice ring to it, doesn’t it? 

As a business owner, you’re always looking for ways to generate new business and improve your company. When it comes down to it, one guaranteed way to enhance your company is through revamped storefront signage – and there’s no better time to do so than the New Year! 

At HiWay Neon Signs, we have assisted South Texas with all their commercial signage needs since 1950 and are ready to provide you with an eye-catching sign that will generate new business and promote repeat customers. 

When a business first catches a customer’s eye the first thing they see is the storefront sign, think of it as a first impression. Here are just a couple of ways how updating your sign can help improve your business’ reputation.

Why You Should Get New Signage in 2021

  • It will attract potential customers.

    When customers are debating if they should make a stop at your business, your sign could be one of the major deciding factors. If your store has no sign, it’s common sense that less business will be generated. 

    Additionally, if your sign is outdated, it can give off the impression that you as an owner do not care about your business as a whole, which can make customers lose interest in what your business has to offer. 

    By having a sign that stands out, you can draw in the business of customers who stopped by your business on an impulse. Shopify states that 79% of impulse buys still take place in actual retail stores. Without a sign that makes someone driving by say “wow,” you are losing out on a lot of potential clients.

  • It’s been a while since you updated your commercial signage.

    Think about when you drive through your neighborhood and see the same houses every day. Eventually, things begin to look the same. Now, imagine one day, one of the houses gets a new paint job. It would definitely catch your attention!

    Updating your storefront sign will have the same effect on potential customers. 

    In a study done by The University of Cincinnati reported by LinkedIn, business owners noted that updating their sign increased business by an average of 10%. By giving your sign the remodel that it needs, you can bring in customers who might not have noticed your business before. 

  • Your business will stand out among other businesses.

    Having a storefront sign that stands out to people will more than likely make potential customers choose your business rather than the one next door. In a study done by FedEx and published by LinkedIn, over 50% of surveyors admitted that poor signage deters them from entering a business they would have gone into otherwise. 

    By updating or replacing your signage you are showing potential customers that you put time and effort into your business, which, in return, will make you stand out when compared to other businesses. 


HiWay Neon Signs: Let’s Make 2021 a Year to Remember

So what are you waiting for? Take your business to the next level by contacting HiWay Neon Signs today! With over 70 years of award-winning service, our designers and skilled craftsmen can make your dreams a reality. 

There’s no better time than the new year to give your business the change it deserves!

Contact Us Today