So you’ve thought about the right storefront sign for your South Texas business, and you’ve even decided to go with some LED signage to enhance the look. You have everything planned and are ready to get things underway, but the final thing that you have to consider is what kind of font you want on your sign. 

You will want to use a font that will be distinguishable and easy to read. Much regarding the usage of fonts is really a matter of taste, however, there are fonts that work best on large signs – and conversely – fonts that work best on small signs. 

That’s why your friends at Hiway Neon Signs have compiled a list of some of the best fonts to use with your commercial signage. 

The Best Fonts for Signs

Research shows that most designers agree that there are certain fonts that work best for storefront signs, including:

  • Helvetica
  • Futura
  • Bebas
  • Avenir
  • Proxima Nova

You don’t have to necessarily choose any of the above five fonts for your storefront signage, but you want to make sure that the font you use not only meets your taste, but that of potential customers as well.

Fonts That You Will Want to Avoid

At the opposite end of the spectrum, there are certain fonts that you will want to avoid. Some of these fonts include Comic Sans, Papyrus, and other similar scripts that are not very professional or legible.

When you finally settle on a font that you like and believe matches your brand, you will want to double-check if you can legally use it. 

Fonts you see on programs such as Microsoft Word and Adobe Illustrator are being licensed through the company that owns the tool. Therefore, they aren’t necessarily free or readily available to everyone. 

When conducting research and exploring fonts, you will want to remember that many fonts can substitute each other. If you’re going to be consistently using a font across your website, signs, products, and promotional materials, it’s a wise investment to purchase it to help build your brand – even if it is a little costly. 

Category of Fonts

Fonts usually fall into the categories of serif, sans serif, script and cursive, text, and novelty. Keep in mind that serif fonts are appropriate for smaller formats and prints, and that the difference between serif and sans serif fonts has to do with the serifs, which are the small lines at the conclusion of characters. Serif fonts have serifs and sans serif fonts do not, which you can see clearly when examining Times New Roman (serif) and Helvetica (sans serif). 

Need help picking out the right font for your storefront signage or Pharr LED sign? Our expert commercial signage team at Hiway Neon Signs would be more than happy to guide you through the process of choosing the right font for your business sign. 

Contact Hiway Neon Signs